We are holding this event with top level UX masters from around directly leading workshops — with consecutive English to Japanese interpretation available. This event offers the opportunity to learn effective, cutting edge techniques as practiced in overseas markets including the famous Silicon Valley. UI improvement methods, new UI designs for touch devices, integrating UX methods, effective measurement methods for utilizing UX in marketing, and how to design methods using research results are just some of the areas that will be covered.
Designing for Touch... and Beyond
Touchscreens are everywhere now, even the desktop, and this workshop tells you what you need to know to make the most of them.
Fingers and thumbs turn desktop design conventions on their head, with the ergonomics of handheld devices demanding entirely new design patterns for both web and apps.
Handheld touchscreen design introduces ergonomic concerns that are new to many digital designers; it's no longer just how your pixels look but also how they feel.
At the same time, touch gestures have the opportunity to sweep away buttons, menus and windows from mobile devices, but gesture design takes care and education.
Find out how to do it the right way. This workshop takes a hands-on approach to touchscreen design with practical guidelines, rich examples, exercises, and a bunch of new rules that bust the "settled" conventions of the desktop.
And you're not done there; touchscreen devices come loaded with all kinds of other sensors, opening the door to new-to-the-world interactions that push interfaces offscreen and into the environment around us.
Experience maps are catalysts, not conclusions. They’re digestible ways to articulate insights around how your product or services is experienced by your users or customers. Their superpower is generating a zoomable overview of how a company’s products and services are experienced. Learn where customers connect with your product or service—and map a strong understanding of your customer’s journey.
Bring people together
You have a mandate to create a great experience—and now you have a process to make it happen. A process that showcases everyone’s contributions, whether you like to fly solo or you’re part of a cross-functional teams.
Understand the overall experience
You know user frustrations and design problems exist, but what are they, exactly? And how can you help everyone acknowledge them? Experience maps equip you to target and tackle trouble.
Make context important
Design for specific moments in time—and the specific needs of those moments. Experience maps build a context profile so you can design delight into every context.
Build empathy with experience maps
Put experience maps to work. Witness the power experience maps have to untangle many of your organization’s toughest problems.
Unwrap the customer journey. Learn how good user input and empathy can feed a great experience map. Realize the cross-functional value of experience maps. Unpack what it takes to build experience maps collaboratively and over time.
Shift from features to moments. Use the context of experience maps to build functionality specific to moments—moments that delight.
You’ll see how to:
- Layer data to tell an engaging story about your users’ journeys
- Dive deeper into research and bring your team along
- Lead design conversations throughout the organization
- Create experience maps collaboratively
- Use experience maps to answer questions and solve problems
Former Facebook and Instagram Design Research Manager and author of Remote Research, Nate Bolt, gives you tips on how startups in San Francisco incorporate research and design into their development process. Hands-on training in remote and in-person methods for quick and accurate user research, usability, design research, UX research, or User Research. This will include planning a study, choosing methods, and breaking into teams to execute several types of studies, with an emphasis on 1:1 observation skills using both in-person and remote tools.
Measuring What Matters : a UX Approach to Metrics
UX designers are increasingly asked to measure the success of a product. But how do we do it? How do we identify the metrics that really matter? Using user-centered principles, you'll uncover the actionable metrics you need to design and measure the right things for your user and your business.
In this workshop, you'll identify key user needs for your product, then review the features and interactions that can be measured. You'll end the workshop with a small set of key metrics that will help you design, track and quantify the value for your users and your business.
Interface Design Bootcamp
Whether you are designing a web app or a website, following best practices and standard design methodologies will always help ensure your interfaces are usable and engaging.
In this workshop we'll explore the design process in detail including user research, defining workflows, interaction design, aesthetics, and personality. Through real world examples and the use of practical tools you'll see how an idea can evolve into an interface.